“Then you win” is a project from a voluntary association based in France called Loin de l’Œil. Using Creative Commons licenses, they are planning to produce three documentaries about Ekta Parishad in India, a mass organization based on Gandhian principles. This is an open content project developed with predominantly open source (libre) software.
It is possible to participate in the project by donating, helping to promote the documentaries, translating from Hindi, Tamil to English/French, and by editing using Cinelerra (a linux based video editing tool). Or you can join in other ways, through partnership, sponsoring and collaboration.
The promotion approach adopted by Loin de l’Œil is very interesting since they provide access to video ads in a variety formats (ogg, Flash) that you can embed in your blog from Dailymotion, Youtube and blip.tv. Here is the ad from YouTube.
Thanks to Creative Commons for introducing this project.